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blindapeseo_8dtmxj / October 6, 2021

What You Should Know About SEO

Google and other search engines consider many factors when deciding how to rank a site—because of this, expanding market share and boosting visibility is a process that can take time. It’s best to brush up on the basics before working with an SEO agency. Below, you can find commonly asked SEO questions, along with helpful answers. 

1. What causes a site to appear in search engine results? 

The goal of any search engine is to deliver results that are relevant to the searcher. They want to provide sites that are in line with what users are looking for. Of course, this isn’t always something that search engines succeed in. Thanks to improvements in AI, however, search engines are more accurate than they were in the fast. 

Today, there are more than 200 factors taken into consideration when deciding how to rank a site. One of these is which country you are trying to rank in for example SEO en Costa Rica is different from SEO in Germany.

Sites that are optimized come closer to what search engines are looking for. The content on a site is still important, but there are other factors taken into consideration as well. On top of that, there have been significant changes to Google Core Update. 

Ultimately, the content structure of a site needs to be built around topics and subtopics. 

Links are important, but you’ll need to do more than that for success. 

Search engines view links as an endorsement, but the quality of a link is far more important than the number of links. It’s also important to remember that one site won’t link to another unless the other site provides value to its readers. 

You’ll need assets for sites to link to. 

2. Why is it so costly to work with SEO companies? 

It’s important to remember that not everyone has the same definition of expensive. On top of that, SEO work doesn’t necessarily have to cost a lot. 

It takes time to improve your market share for competitive search keywords. Keywords with a higher volume tend to be challenging to rank for. 

It’s also important to remember that your site probably has a low ranking when it comes to domain and page authority. When a site links back to yours, that site is essentially casting a vote in your favor. If you want to get the attention of other sites, you’ll need to develop content that’s worth linking to. After that, you’ll need to reach out to other sites. This can be a time-consuming process. 

It’s also important to keep in mind that both consumer behavior and technology are continually changing. In order to understand your target audience, you’ll need to spend time researching them. 

Top SEO companies work to keep up with trends and ensure that your site is ready for changes. The goal is to improve and maintain your market share. Not only is Google’s algorithm changing all the time, but there are always new competitors to consider. 

3. Why would a site’s ranking or traffic decrease? 

Traffic from search engines can decrease for many reasons. 

One reason is that the site is no longer optimized on-page. If your competition is better than you are in this department, or if they improve their site, they could wind up outranking you. After their content has been updated, search engines could see it as more relevant. 

Another issue is not building on Page and Domain authority. You may have some link equity, but that doesn’t mean your work is over. The best marketers are continually looking for ways to naturally build links. It takes effort to make your site visible. Once you’ve reached that goal, you need to work to keep the site visible. 

You can also run into issues when you redesign a site without planning first. You should request an in-depth plan before you turn things over to a web designer. What are they going to be changing? Why are they making those changes? Some site owners turn over access without asking these kinds of questions first. It’s always vital to ensure that your site is in good hands. If you’ve seen a traffic decrease of 3% or more after a redesign, it’s time for you to do something. 

Your rankings could also drop if you go against search engine guidelines. It’s important for sites to stay up to date with guidelines. Guidelines change over time, and a site could be penalized for implementing tactics that were once acceptable. A manual infraction from Google can be a real problem. You could experience traffic loss between 10 to 20%

blindapeseo_8dtmxj / October 6, 2021

SEO TIPS FOR YOUR BLOG TO ENCOURAGE MORE TRAFFIC

Writing a blog can be easy, but making sure that it drives traffic is the challenging part. If you’ve ever hosted a blog, you’ve probably experienced the tragedy of trying to gain a readership. Most business owners who don’t have a strategic blogging plan are most likely to just end up getting frustrated and giving up. When if you take your time to understand the tremendous impact of blogging on your business, you’ll surely see how it can help you build a social media presence, making a good impression on potential clients or customers, and of course, driving more traffic to your site. 

So here are some of our SEO tips on how you can drive more traffic to your site through blogging:

 MAKE USE OF AHREFS

Have you ever used ahrefs forgetting blog topics ideas? Or checking what keywords are ranking for specific topics? How about seeing what topics have high volume and are relevant to your niche? Well, you’re surely missing out if you haven’t used ahrefs. Most digital marketers are using this software, as it’s one of the most must-haves if you want to elevate your site’s traffic. 

You have to understand that keywords are the heart of SEO (search engine optimization). Good ranking keywords are one of the main factors that can help you generate traffic and authority. Make sure that for every blog post you write, choose one key phrase that you believe readers would use to find that post. And one tool that can help you with all this is ahrefs. 

ON-PAGE SEO

Pay attention to On-Page SEO. How can you do that? There are many ways for your content to rank in the Search Engine Results, but the most effective and proven way is by optimizing your content. It’s a great way to create internal links to new content, add meta descriptions using some target keywords, and optimize the title and image alt text. You can make the word count longer than others on page 1. 

These are just easy and simple ways to do, but they can help you boost your site’s organic traffic if you do it right. So, take your time and optimize your on-page SEO well. 

USING KEYWORDS

If you’ve neglected to incorporate target keywords into your blog, you have to stop that now and start using them. Long-tail keywords account for most web searches. Your headline, title, meta description, URL, and content are critical for a good keyword strategy. Every page in your website needs to have a master plan for keywords that you’ll be targeting. 

Why is it important?

The Google Algorithm understands what that page is about if pages or content have good Keyword concentration, ultimately leading to more traffic from the search engines. Now that you know, make sure to use keywords in your every blog. 

START YOUR SOCIAL MEDIA PRESENCE

Be active on social media. It’s not enough that you’re just posting content on your website; you also have to share it to your social media such as Twitter, Instagram, Facebook, LinkedIn, etc. You can also keep track of your audience’s reactions, comments, and interactions with your post. 

You can join group discussions that are related to your niche and blog topics. Respond to your audience if they leave comments; that way, you’ll build rapport and a connection with them. Social media is the number 1 platform where people spend 90% of their time. So make use of it. 

INCLUDE MEDIA (PHOTOS & VIDEOS)

Adding photos such as infographics or any images you want to add to your blog post makes it more visually appealing, as studies show that photos and videos boost blog posts readership. 

I wonder why? 

Well, I think we all have a short attention span when it comes to reading text. But adding images to it makes it more exciting and triggers our curiosity, making us stay on a specific topic without even noticing the time. Incorporating media makes your content visually pleasing, and you can also boost SEO by using the alt image tag of the photo.

Keep in mind to use royalty-free images and videos; you can locate these images and videos on sites like clipart.com, pexels.com, pixabay.com. You can also create your infographics through photoshop or canva and upload them to the blog post. Make sure to optimize the title, image link, and alt image title as well.

WRITE GUEST POSTS

This can be quite tricky because you’ll have to find websites that will allow you to write guest posts for them. Some of them are free, and some require payment for you to do a guest post with them. Visit those sites related to your niche, see if they allow guest posting, then try to reach out to them and find out what you need to do to submit guest posts. If the site has a good reputation and many readers, you’ll surely gain traffic to your site if the audience turns into your content. 

SEO Blogging is going to be worth it if you build an excellent strategy. 

blindapeseo_8dtmxj / October 6, 2021

How You Can Use Content to Improve Search Engine Rankings

In the last 25 years, the world of search engine optimization has shifted dramatically. In the past, it was easy to boost your rankings simply by consistently putting up quickly written, keyword-stuffed content. In this day and age, however, SEO has essentially become an art form. Today’s content writers double as digital marketers. They need to have a strong grasp of search engine algorithms. The intent of the searcher must be a priority, and the content that they publish needs to be genuinely useful and well written. 

1. Give Your Old Content a Refresh 

New content is prioritized by search engines. As stated above, the freshness of the content is the fourth most significantly weighted factor for search engines. If you go back and update old posts to make them more detailed and useful, you can expect to see a spike in both your rankings and your traffic. 

After HubSpot prioritized refreshing old content, with multiple posts getting an update each week, their average organic search views increased by 106% per post. 

If you want to implement this strategy, here’s what you need to do: 

Seek outposts that you think could potentially rank for keywords with a significant search volume. 

Take the time to refresh the post, making it more detailed and accurate. 

Utilize the best practices for on-page SEO. Use CTAs at the end of the most and within the content to improve your conversion rate. 

Once you’re finished, the newly improved article can be posted. Just make sure you update the publish date. That way, the content will be re-crawled and re-indexed by search engines. 

2. Select the Perfect Keywords 

Keywords are as essential to SEO as they have always been. 

While there are some in the digital marketing world that has debated the usefulness of keyword research, it can aid you in: 

Identifying topics that people are discussing 

Finding the search volume of various topics 

Getting a better sense of how challenging it would be to rank for a topic. 

Every piece of content you write should have its own keyword target. In addition, crawlable posts should utilize Latent Semantic Indexing (LSI), which are keywords that are variations of the main keyword that you’ve selected. 

Think about your buyer personas. What kinds of topics are they interested in? Do some brainstorming before you start a new post. Once you have some ideas, research keywords so that you can find your best opportunities. The best keyword to target will vary based on the kind of content you’re writing. 

For blog posts, you should seek out long-tail keywords with low competition. Choose mid to low-volume keywords. If you’re writing a pillar page or another in-depth resource, seed keywords with high competition and volume can be targeted. You should always keep in mind that it’s easier to rank for low competition keywords, which leads to higher conversion rates for blog posts. 

3. Look Into the Skyscraper Method 

The Skyscraper method is a technique that requires you to find the content you want to beat and writing a better version of that. It’s a way to build links and write content. Here, you’ll find some tips on how you can use this method to write new content. 

After identifying the content you want to create a better version of, you need to: 

Consider why this page is well-ranked. It’s likely that the content is detailed, readable, and valuable to potential readers. If you can see why the content has been successful, you’ll be able to improve upon it and eventually outrank it. 

Look for ways to make the ranking content better than it was before. You should look for ways to update the content and add more detail. Work to deliver a better experience to users. 

When you improve upon the content, you should think about the value of the improvements that you’re making. If you find a list of 20 useful tips (https://www.quicksprout.com/ways-to-improve-seo-ranking/) and you add 30 more low-quality tips, you aren’t making much of an improvement at all. Your version is longer, but that doesn’t mean it’s more valuable.

blindapeseo_8dtmxj / July 28, 2021

SEO

Have you heard of the word “SEO”? Well, if you’re in the digital marketing world, you’ve probably encountered this term even once. SEO means Search Engine Optimization, the process where you’ll be helping your website rank better on the search engine and drive more traffic going to specific pages on your website. This is the process in which an SEO specialist improves the quality and quantity of a website’s traffic.

If you’re a business owner and you want to create a website for your business. You must follow specific rules for your website to generate traffic and rank on the Search Engine.

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