ATTENTION

The header should be the entry to the page, and as it is the first thing your visitor will see, this is where you have to catch his attention.

MAKE THIS SECTION INTERESTING, CATCHY! A ONE SENTENCE EXPLANATION OF YOUR OFFER.
Add a nice image and an action button. DOWNLOAD THE ZIP FILE

Interest

This is where the benefits are explained.

Benefits of the AIDA approach

The easy to remember AIDA acronym consists of:

  • Attention
  • Interest
  • Desire
  • Action

Use short, clear sentences, CLARITY is key in this section. And don't forget to let the user BUY NOW if he wants to.
DOWNLOAD THE ZIP FILE

Desire

Desire is the stage where you proove that you can satisfy the needs of the buyer.

  • Offer advice or tips.
    Including a "tip of the day", "Four ways that XXX can help you do YYY", etc.. earns trust.
  • Provide authoritative content.
    Case studies, news recaps, how to articles will help build trust in your offerings. The ever popular buttons."As seen on TV", "Promoted by Wallstreet Magazine" also get placed here.
  • Testimonials
    Yep, this is also the section for testimonials.

Again, make sure there is a buy option for the user who is convinced at this point and wants to BUY NOW!
DOWNLOAD THE ZIP FILE

Action

DOWNLOAD THE ZIP FILE

This is the place for action. Your visitor is primed, he now knows everything there is to know about your offer, IF he wants to buy, now is the time and place to do so.

Don't assume he know what to do, though. Place a clear, loud call to action AND tell him the exact steps needed to complete.

This is also the place for last reassurances.

Footer - add contact info, etc...Back to the blind ape