blindapeseo_8dtmxj / October 6, 2021

How You Can Use Content to Improve Search Engine Rankings

In the last 25 years, the world of search engine optimization has shifted dramatically. In the past, it was easy to boost your rankings simply by consistently putting up quickly written, keyword-stuffed content. In this day and age, however, SEO has essentially become an art form. Today’s content writers double as digital marketers. They need to have a strong grasp of search engine algorithms. The intent of the searcher must be a priority, and the content that they publish needs to be genuinely useful and well written. 

1. Give Your Old Content a Refresh 

New content is prioritized by search engines. As stated above, the freshness of the content is the fourth most significantly weighted factor for search engines. If you go back and update old posts to make them more detailed and useful, you can expect to see a spike in both your rankings and your traffic. 

After HubSpot prioritized refreshing old content, with multiple posts getting an update each week, their average organic search views increased by 106% per post. 

If you want to implement this strategy, here’s what you need to do: 

Seek outposts that you think could potentially rank for keywords with a significant search volume. 

Take the time to refresh the post, making it more detailed and accurate. 

Utilize the best practices for on-page SEO. Use CTAs at the end of the most and within the content to improve your conversion rate. 

Once you’re finished, the newly improved article can be posted. Just make sure you update the publish date. That way, the content will be re-crawled and re-indexed by search engines. 

2. Select the Perfect Keywords 

Keywords are as essential to SEO as they have always been. 

While there are some in the digital marketing world that has debated the usefulness of keyword research, it can aid you in: 

Identifying topics that people are discussing 

Finding the search volume of various topics 

Getting a better sense of how challenging it would be to rank for a topic. 

Every piece of content you write should have its own keyword target. In addition, crawlable posts should utilize Latent Semantic Indexing (LSI), which are keywords that are variations of the main keyword that you’ve selected. 

Think about your buyer personas. What kinds of topics are they interested in? Do some brainstorming before you start a new post. Once you have some ideas, research keywords so that you can find your best opportunities. The best keyword to target will vary based on the kind of content you’re writing. 

For blog posts, you should seek out long-tail keywords with low competition. Choose mid to low-volume keywords. If you’re writing a pillar page or another in-depth resource, seed keywords with high competition and volume can be targeted. You should always keep in mind that it’s easier to rank for low competition keywords, which leads to higher conversion rates for blog posts. 

3. Look Into the Skyscraper Method 

The Skyscraper method is a technique that requires you to find the content you want to beat and writing a better version of that. It’s a way to build links and write content. Here, you’ll find some tips on how you can use this method to write new content. 

After identifying the content you want to create a better version of, you need to: 

Consider why this page is well-ranked. It’s likely that the content is detailed, readable, and valuable to potential readers. If you can see why the content has been successful, you’ll be able to improve upon it and eventually outrank it. 

Look for ways to make the ranking content better than it was before. You should look for ways to update the content and add more detail. Work to deliver a better experience to users. 

When you improve upon the content, you should think about the value of the improvements that you’re making. If you find a list of 20 useful tips ( and you add 30 more low-quality tips, you aren’t making much of an improvement at all. Your version is longer, but that doesn’t mean it’s more valuable.